Footloose! A musical from the 80's, can you think of anything better? I've been given the pleasure of working with the Monash Univeristy Musical Company (MUMco) on the artwork for their current production of this groovy show. Currently, we have posters and postcards going up all over the place, it's so exciting. Here is the poster:
The idea was to 'un-dag' Footloose. The show is often perceived as a hollow "let's dance and sing!" show and as accurate as that may be, there's a lot more to it. I chose to focus on the element of young rebellion, the excitement of being naughty in a normally stilted life. The imagery is reflective of the American 80's industrial town which is where the story is based, so the colour palette is limited and the font is quite straightforward. I combined the grunge and anger of 'Billy Elliot' and the glam of 'So You Think You Can Dance'.
This is the front and rear of the postcard, which is along the same lines:
The front has the Who and What whereas the back has When, Where and Why. In my opinion, this is pretty successful. With postcards, you have about one second to persuade the viewer to pick the card up. Hence, the front is very red and bold with minimal info while the back has the details for those who want to know about the show.
At the moment, the producer and I are working on the program, desperately collaborating content to go in. Namely the biographies of the performers, but I think we're going well. Tomorrow we have the head shots so hopefully by the end of next week we should have a program ready to print.