This is a TV ad for htc phones. Finally there' s an ad that illustrates how we as humans interact with phones rather than as consumers. Nobody likes to think of themselves as part of a mass, we are individuals and we are flattered when we are told that. What I think we need more of in design is humanity, emotion, reality. It's the most engaging way to gain somebody's imagination. Have a look, there's at least one situation in there that you can relate to.