Thursday, September 8, 2011

Gorelesque 3: 2011 National Tour

I've always believed that three is the magic number. Mario jumps on Bowser three times to defeat him, the Genie grants three wishes and the unforgettable pop sensation Hanson was a trio. This year, Gorelesque 3 takes the show on the road visit Sydney, Adelaide and Melbourne; three brilliant locations. And this time, in 3D.

This year, we wanted a poster with an 80's cult horror film look. We checked out the classics like Nightmare on Elm St, Chopping Mall, Maniac and Silent Madness; they just don't make them like they used to:

We based the design on the below photo taken by Lights Camera Scream Photography:

After figuring out the look we were after, I generated these three (magic number) badboys to choose from:

Though they look similar, they're all based on different 80's cult horror film posters. We went with the first one. It was the darkest of the three so we could emphasize the 3D blue and red theme. Below is the final result.

Keep an eye out and definitely come see the shows; they're a scream.



Sunday, September 4, 2011

Office interior design

Until this brief, the largest size I've worked with is an A0 sheet of paper. Forethought Research - the brilliant marketing research company I work for - commissioned me to design a pattern to coat nearly every plain of glass in their brand new office.

In a nutshell, Forethought gathers data on how the human mind responds to particular companies around the world. The data is used to measure public attitudes toward these companies. With this information, we work as a team to provide the client with positive ways of improving their business in the market.

This made me think of the parallels between Forethought's study of the brain and us as a team of people with unique skills (including marketing, consulting and design). I researched the human brain and the brief information I read blew me away.

I approached Forethought with this image,

These are brain neurons. Everything we do, feel and think starts with these guys. This complex network has been described as a play with no script or director; though the cast is completely chaotic, everyone miraculously knows their part. I decided to base the pattern on this; I proposed the below:

I received the thumbs up and after two months of liaising with the interior designers, working with floor plans and several trips to the construction site, we came out with the below result which I was thrilled about.

I also suggested that we covered the wall in the communal area with chalkboard paint so coworkers could visually communicate their ideas to one another in an informal, relaxed environment. Like Russel Crowe in 'A Beautiful Mind'. Without the hallucinations. We went ahead with this idea also. To welcome everyone to the new office on behalf of our management, I created the below piece; very much inspired by Dana Tanamachi 

I'm really excited about the fresh start and would also like to sincerely thank Forethought for giving me a go with this project. I really appreciate it.